Monday, October 25, 2004

From the Boston Globe:
Pharmacies in Canada zero in on US Latinos
Having built a $1 billion market in illegal, cross-border prescriptions by focusing on American seniors without drug coverage, Canadian Internet pharmacies are setting their sights on minority populations in the United States, especially Latinos, to drive a fresh wave of sales.

More pharmacies are offering Spanish-language versions of their websites. They are advertising in local ethnic newspapers and on radio. And they are looking to forge ties with local community leaders.

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