Monday, March 05, 2007

Firms step up battle over drug commercials

From the Toronto Star:
If the makers of Viagra advertise the little blue pill on a U.S. television station, they're allowed to mention both the name of the drug and the fact that it's used to treat erectile dysfunction.

But, if a drug company advertises the same product on a Canadian TV channel, it can mention either the brand name or the condition for which it's prescribed – but not both in the same ad. ...more

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