Monday, May 14, 2007

To market a drug

From the Vancouver Sun:
When Finance Minister Jim Flaherty announced $300 million in federal money for a program to vaccinate girls and young women against the human papilloma virus, it was hailed as the most important development in women's reproductive health since the pill.

This vaccine promises to tackle more than the warts caused by certain strains of HPV. It is billed as the first anti-cancer vaccine designed to prevent the vast majority of cervical cancer cases.

But it's too early to tell whether this is just a victory for women's health or also the triumph of an aggressive, multimillion-dollar marketing campaign that has infiltrated our living rooms and the political backrooms. Probably it's both. ...more

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