Wednesday, September 06, 2006

OPINION: The world is not an ice cream cone

In the effort to expand this blog's range of content, I'm attaching a link to an opinion from which I thought was interesting. From time to time when I see something of note, I will pass it on and let you judge for yourself. I'll attempt to give different viewpoints if possible. My main criteria will be

1) Is there a logical thought process to the commentary?
2) Does the commentary inspire thought and/or discussion?

Regarding this article, I think it raises some good points. Drug companies in Canada have to market to consumers in a much more indirect fashion than we see in the U.S.A. Sometimes I think we would be better off with the direct (yet sometimes squirm-inducing) ads as opposed to the Canadian nudge-nudge wink-wink approach.

FYI, television ads for prescription medications in Canada may contain the name of the product but not discuss what it treats OR it can discuss the illness being treated but not mention the name of the drug. That's why the Canadian Viagra ads are, in my opinion, not in the public's better interest compared to the U.S. ones that have to list warnings and side effects.

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