Thursday, September 21, 2006

U.S. TV ad campaign backs purchase of Canadian drugs

The American midterm elections will be happening soon. I don't expect importation of pharmaceuticals from Canada to be remotely as important as it is was in the 2004 elections. However, I'm sure some politicians will try to get some attention by bringing up the topic. The AARP has decided to run a series of TV ads in the districts of "importation friendly" Senators.

From the Globe and Mail:
An advocacy group for the elderly is launching a $500,000 (U.S.) ad campaign Sunday in 14 states pushing for Senate action on legislation that would let consumers buy U.S.-made prescription drugs from Canada and other countries.

The ads will appear in newspapers and on radio David Certner, legislative policy director for the advocacy group, said the campaign focuses on the home states of senators who have shown some openness to letting people buy U.S.-made medicine shipped abroad.

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