Tuesday, November 11, 2008

Shoppers' new beauty emporium takes on Sephora

From the Ottawa Citizen:
Shoppers Drug Mart Corporation has chosen Ottawa to launch its first high-end, multi-service beauty store in Canada. Murale features a cocktail of services, from a pharmacy that exudes Scandinavian style to a "bar" focusing on beautiful skin and trim eyebrows.

Launched on the weekend at Place d'Orléans Shopping Centre, Murale is the brainchild of Shoppers Drug Mart president and CEO Jurgen Schreiber, who wanted to combine beauty and dermatological products with professional services in a sleek space.

Among its 30 services Murale offers purifying facial and body treatments, and a skin analysis section called Beauty Metrix where a "skin diagnostic tool" measures a customer's skin damage, skin quality and moisture level, while a consultant will suggest topical creams to meet the customer's needs. ...more

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